PR GAP ANALYSIS / SIX PILLARS
Where you are exposed.
Six pillars of PR posture. Neglected pillars are liabilities. Fix them.
THE RADAR
PILLAR STATUS
- MEDIA RELATIONS0
- CRISIS READINESS0
- CONTENT OUTPUT0
- GEO PRESENCE0
- REPUTATION MANAGEMENT0
- JOURNALIST NETWORK0
RECOMMENDED ACTIONS
MEDIA RELATIONS — EXPOSED0/100
Pitch three tier-1 journalists this week. Open the Media Room.
ASSIGN TO TODAY'S BRIEFCRISIS READINESS — EXPOSED0/100
Run a crisis simulation. Silence here is a liability.
ASSIGN TO TODAY'S BRIEFCONTENT OUTPUT — EXPOSED0/100
Draft one press release or thought-leadership piece today.
ASSIGN TO TODAY'S BRIEFREPUTATION MANAGEMENT — EXPOSED0/100
Log a reputation mention and review sentiment.
ASSIGN TO TODAY'S BRIEFJOURNALIST NETWORK — EXPOSED0/100
Re-establish contact with two warm journalists.
ASSIGN TO TODAY'S BRIEF