SEASONAL PR STRATEGY / Q3
The seasonal playbook.
Where the media cycle is heading this Q3. The Concierge's advance notice.
CONCIERGE'S SEASONAL NOTE
The Concierge is composing the seasonal note…
SEASONAL MEDIA OPPORTUNITIES
- Summer news holes. Reduced competition means easier placements if pitched well.
- Back-to-school and autumn previews. Position consumer-facing narratives in August.
- Q4 preparation. The pitches sent in Q3 secure the December coverage.
INDUSTRY EVENT CALENDAR
- Venice Film Festival — late August/September
- IFA Berlin — September
- UN General Assembly — September
GEO ALGORITHM UPDATE
Sparse summer content lets single citations carry more weight. A low-effort, high-yield window.